Below is an example article titled "It's All In The Attitude" by Richard J. Sacks. Find more on the Blog
or subscribe to the RSS feed!
"It's mostly mental" any athlete will tell you. The physical contribution to success always takes a
back seat to the mental contribution.
How come we don't realize the same thing about business success?
Failure is so often a self-fulfilling prophecy. If you approach things thinking you're going to get
screwed you probably will. Or, more importantly, you will interpret things that happen to you through
that filter.
No one is out to get you in business. Frankly, no one cares enough about your business to be out to get
you. Why should they expend the energy to single you out for punishment? Are you that important in the
scheme of things?
When they roll over you or ignore you or steal a sale from you, it's not all about YOU it's all about
THEM. They are mowing down anyone in their path, without regard for you at all.
So, there's no enemy out there. There are merely other people like yourself who are single-mindedly
interested in their own successes even if they come at the cost of your failure.
Don't be cynical and think that people are out to make your life more difficult. A cynical attitude
leads to an "I told you so" attitude which leads to a false acceptance of the business community as a
mean and nasty place. If you approach your business with that attitude, your perception of reality
is flawed.
"Mean" and "nasty" are emotions. The world of commerce has no emotions. It doesn't care, any more than
a machine "cares". Your job, as a potentially successful business person, is to understand as much as
you can about the sharp edges out there and to learn to avoid them.
Your role is the same as a captain on a stormy sea: you must use whatever tools you've got to out
maneuver something that will consume you.
Learn as much as you can about the reality you face, believe in yourself and then face it head on.
Purchase book